you'll want to work with me
I deliver strategic, engaging, highly-creative work that gets the results you’re looking for.
I'm an honest and considerate professional
you can rely on.
I have an excellent 12 year track record,
with dozens of happy clients and colleagues
who'll back me up on reasons 1 and 2.
“I wish I could clone you.”
Natalie Sibiya, Account Director, Sun International 2015
How May I Help You?
My goal is to get the job done efficiently, reduce your stress levels,
and send your profit margin through the roof.
Your copywriting McGuyver
Solving brand’s problems by combining
learning science and the art of persuasion.
Refining complex information into the optimal structure for your target audience.
CONCEPT & CONTENT CREATION
Your one-man idea factory
Leveraging creativity, psychology, and emotion to deliver tangible results.
Creating compelling content that keeps your brand top of mind.
Social Media Posts
Your friendly neighbourhood wordsmith
Crafting copy that gets your message across,
and ignites a desire for more.
Headlines & Taglines
Print & Outdoor
Radio & Direct Mailers
Expertise & Experience
PSYCHOLOGY OF PERSUASION
CREATIVE PROBLEM SOLVING
CREATIVE PROJECT MANAGEMENT
years of experience
I'm a creative soul with a strategic brain and I genuinely love what I do.
Because I like solving problems and helping people.
I find a great sense of purpose in being of service to others.
Over the years, I’ve had a lot of experience in the advertising game, corporate world, and freelance hustle.
I received my Bachelor of Arts in Creative Brand Communication from the Vega School of Brand Leadership in 2011.
After university I was a junior copywriter at Ogilvy Jo'burg for 3 years. And was promoted to mid-weight level after just 10 months.
I also spend several years at the e-Learning company, Lobster Ink, where I was promoted from Scriptwriter to Lead Creative after two short years.
My ongoing passion-project is my mental heath startup, Captain Calm, where we teach parents and kids to overcome common problems by teaching the tool and techniques of Cognitive Behavioural Therapy like real-life superpowers.
And now I'm once again the world’s happiest freelancer.
Working with awesome people at companies big and small, both in South Africa and abroad.
Hopefully we can work together soon so I can add you to my growing list of happy clients.