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About Me



I’m on a continuous journey of self-development, holding myself to the highest standards that define a true gentleman. 


My reputation is my currency and I work hard to grow it’s value through every action.  


I aim to create the optimal experience for my clients by creating not just great work, but working in a way that I can be proud of. 


I’m a perfectionist. Relentless in pursuing excellence in my work and my professional relationships. 

Sometimes this can be detrimental for my stress levels, but it always a blessing for my clients. 

No matter what, I put you first, stick to my word, and work my gentlemanly hind-quarters off to give you the highest-quality copy and best experience possible. 


It’s important to me to operate ethically, be trustworthy, and act courteously.


If I’m ever in doubt, I just ask myself “If a capybara became a Japanese foreign ambassador, what would he do?” 

Then I act accordingly. 

Because I can't imagine anyone who will conduct themselves with more kindness, respect and positive energy than that.  



I’m a keen student of psychology and the human condition. 

And I genuinely care about people. 

This empathetic understanding allows me to get inside the mind of your chosen target audience and know exactly what levers to pull in order to make your marketing goals a reality. 

I’m a hired gun for the human psyche. I understand how to teach, explain, convince and get people to want
whatever it is you’re selling. 


I’m a skilled researcher with a sound mind for understanding your business, its goals and challenges, as well as your target market or audience. 

I never leap without considering where we’ll land. 

I always do research and develop a sound structure that will deliver results.


Because let’s be honest… businesses are complicated enough. 

No one needs drama from a high-maintenance freelancer. 

That’s why I like to follow my tried and tested processes that make it as hassle-free as possible for you, and clear for me.


In my testimonials, People have said I’m a pleasure to deal with.

And that I'm pretty darn good at what I do.


I’m very humbled by their praise and grateful to have worked with some incredible creatives and clients over the years. 


Hopefully, your name and testimonial will be right up there with theirs soon.

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Everyone calls me that. You can too. 

Born and bred in Johannesburg in 1989, my wife and I moved to
Cape Town in 2019.

When I'm not working, you'll probably find me:

  • Hanging out with my wife and friends

  • Cooking and eating

  • Reading or learning

  • Hiking around Cape Town

  • Playing Dungeons & Dragons or Settlers of Catan

  • Playing Spikeball or volleyball on the beach

  • Aiming for the perfect game of putt putt

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