About Me

I’m a keen student of psychology and the human condition. 

And I genuinely care about people. 

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This empathetic understanding allows me to get inside the mind of your chosen target audience and know exactly what levers to pull in order to make your marketing goals a reality. 

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I’m a hired gun for the human psyche. I understand how to teach, explain, convince and get people to want whatever it is you’re selling. 

 

I’m a skilled researcher with a keen mind for understanding your business, its goals and challenges, as well as your target market. 

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I never leap without considering where we’ll land. 

I always do research and develop a sound structure that will deliver results.

 

Because let’s be honest… businesses are complicated enough. 

​No one needs drama from a high-maintenance freelancer. 

 

That’s why I like to follow my tried and tested processes that make it as hassle-free as possible for you, and clear for me.

 

In my testimonials, people have said I’m a pleasure to deal with.

And that I'm pretty darn good at what I do.

 

I’m very humbled by their praise and grateful to have worked with some incredible creatives and clients over the years. 

 

Hopefully, your name and testimonial will be right up there with theirs soon.